Most successful people wanna help others and pay it forward...But they're super busy...

Make it easy for them to help you.

Give option just to say yes

For a podcast interview: "Don't worry about times or topics. I just wanna confirm that you can come on the show sometime."

What's in it for them?

There’s always something in it for them. Find the right angle.

Charity?
Mentorship?
Paying it forward to the younger generation?
Exposure?
Someone to talk to during Covid?

Always have a PS

This is the perfect place to reference something from their work to show that your message is hand-crafted.
Also put an easy out: no worries if you're busy.

Have a clear call to action

A 3-4 sentence email totally works. Just apply AIDA.

Attention
Interest
Desire
Action

You bring value. Be confident. The world needs your thing.